Thursday, December 23, 2010

Goodbye 2010

Thank you for your support over 2010.

I am still open over the holiday period, so if you would like social media advice and assistance, please contact me.

January is a good time to start planning events, launches, workshops and activities for the next 6 months, so if you need business advice and assistance over the quieter period please get in touch and I am  happy to set up social media and assist with attending networking events and moving your business forward over the next 6 months in 2011.

Take the time to enjoy your holidays and to bring in the year ahead. Social Status will be holding workshops and attending networking events, to better advise you, so stay tuned.

Tuesday, November 9, 2010

Taking advantage ...

It's nearly the end of the year!



Soon it will be holidays, Christmas, New Year's, school holidays and no doubt work and businesses will slow down (and close for a few weeks!).


So, now is the chance to do an event, do some marketing and promoting and do something that will carry your business over the December/January lull.


Over the next few weeks in November, do something, a small end of the year thing, a Christmas event, a function and carry on marketing the business.


This is a great time to network.


Join http://www.meetup.com/ and find some business/ Christmas networking events you can attend over the next two months. Get yourself invited to functions, art exhibitions, dinners, after work drinks with meetups and businesses in your industry and say yes to a few dos over the next two months or so.


It's all about networking over the quiet period.


Even if this is a quieter time of the year and things are slowing down, you want to be thought of when business picks up again.


So do a small event or function or end of the year, something to promotyour industry, small busness or workplace. Make some more business cads and take advantage of the social scene, the Christmas events, drinks and parties which you can attend.


You never know who you will meet now, who can benefit you next year.


And don't think of it as a quiet period, put together some marketing strategies and come up with some events, launches and ideas for February next year. Start preparing now; this quiet period will give you the chance to think, to assess the past year and come up with something and get ready for the next year.

There are hundreds of meetups to choose from and dozens of marketing, small business and networking opportunities.


This is a great time of the year to take advantage and tackle the marketing/promoting and networking side of your business.

Tuesday, October 26, 2010


Love this!

When I attend marketing/networking functions now people are starting to give their email addresses for people to find them on Facebook or give their names to follow them on Twitter.

Marketing, media and the way we communicate (and want friends/fans/ followers - for our brands and businesses) means that we have an opportunity to reach more and more people.

But we still have to communicate with people, answer them, inspire them, and communicate with them rather than having thousands of fans/friends/followers and nothing else, no real conversations or communication.

Madam and Eve is an incredible site which has been going for years, poking fun of the news and South Africa. They're on Facebook of course, and receive a lot of feedback and comments on their daily cartoon.

Tuesday, October 19, 2010

Learning ...

Doing social media is about learning.

It is called new media or new marketing (at the moment) but really in the next 8/10 years social media will be just as traditional marketing is now. The two will go hand in hand.

And media will be about advertising, blogging, TV ads, print ads, updates, sharing links,  uploading photos, posting competitions etc.

Each company will do what is comfortable and within their budget. And each company will find out which social site suites their needs better. Some may use blogs, Facebook, LinkedIn, Twitter and YouTube.

This will take learning, being part of each social site and then seeing which one works the best.

Social Media takes time and patience. It takes a lot of effort uploading photos, writing regular updates (Twitter at least 6 - 8 times a day) Facebook, several times a week, LinkedIn, a few times a week (for a different market), YouTube, subscribers like regular videos.

When you think about it; the more updates you submit, pictures you add, photos you upload, blog posts you write ... the more your business brand and profile gets recognised by others. If you are an educational company, educate, if your business is funky and modern, add quirky links and submit quirky updates. And so on. There is room for everybody online.

Everyone wants to communicate. The more you respond to your fans/followers, the more you answer questions, the more time you spend on the sites and the more interesting content you use (written, photos, videos, quotes, comments, links) the more you will be found on search engines and the more interest an individual will take in whatever your business is representing.

It takes effort, updates, links, replies, response, interest in others, good customer service, regular content, updates and a lot of time to build social media well.

Learn by what your competitors are doing and saying and how they are responding (or not) to fans or followers, Get ideas by seeing what others in your industry are doing online.

And then do your social media, often, extremely often.

Then it will be as normal as any other form of marketing.

And no, don't stop writing e-newsletters, advertising, marketing or sending updates or invites via email .

Both social media marketing and traditional marketing will work well for you, hand in hand.

Tuesday, October 5, 2010

7 ... talking about social media ...

Here are 10 articles/ sites which I have found interesting.

They discuss monitoring and measuring,statistics and top blogs. Social media is any form of marketing from videos, to updates, to blog posts, to checking in at Foursquare or on Facebook (cafes, restaurants, take aways - take advantage!)

Some of you may be new at this and want to know how to use Twitter or Facebook or a blog and some of you may and have been using social media since it began.

There are no experts; it is growing so fast and incorporating so quickly into business and life that soon every one of us will be using social media, many many times a day and it will become as normal as brushing our teeth.

Have a look at these and let me know which one gave you a ooo I must to that right now buzz.

1. The Top 50 Social Media Blogs of 2010

2. Twitter Guide 101 http://support.twitter.com/groups/31-twitter-basics/topics/104-welcome-to-twitter-support/articles/215585-twitter-101-how-should-i-get-started-using-twitter

3. 6 Key Areas for Companies to consider when engaging in social media http://mysocialmedialawyer.wordpress.com/2010/05/27/six-key-areas-to-consider-for-companies-engaging-in-social-media/

4. 100 Media Monitoring Tools http://linnk.me/R/media

5. The 4 C's of Social Media http://socialmediatoday.com/michaelbrenner/181159/4-cs-social-media?utm_source=feedburner&utm_medium=feed&utm_campaign=Social+Media+Today+%28all+posts%29&utm_content=Google+Reader

6. Interesting social media statistics - http://www.jeffbullas.com/2010/07/14/10-interesting-social-media-statistics-2/

7. 3 Instant ways to make your social media better http://socialmediatoday.com/jay-dolan/172311/3-instant-ways-make-your-social-media-better?utm_source=feedburner&utm_medium=feed&utm_campaign=Social%20Media%20Today%20(all%20posts)

Monday, September 13, 2010

Small Business ...

I believe in small businesses.


They are innovators, start ups, work from home (rs) and their businesses are based on their skills and passions. So it's not just a job.


Small business owners or start ups or people who work from home, came to their business from corporate worlds or jobs that just did not satisfy their needs or wants. Or stayed home to raise their families. Or lost their ways. Or lost their jobs and started doing something they loved and it became their career. There are hundreds of stories of how people veered off their career paths and found that the skills they initially overlooked or didn’t think would get them somewhere, got them further than an 8 hour a day, low income job would get them.


These are the people who inspired me. A tiny cookie company in Byron Bay. So many bloggers who got book deals. Or started knitting or crafting and made business from this alone. Or lost a job as an architect, helped others study for architecture via an online business and e-book and made millions. Or cooked from home.


Some or most small business owners seem to want to give back, to pay it forward, to build a community, to give to charity ... but most want to work in a career they love, to be the boss, to be able to use a wide range of skills that they have and to feel that at the end of each day, they have accomplished something more than just getting a salary or getting through the work day.


As Robert Frost said, "By working faithfully eight hours a day you may eventually get to be a boss and work 12 hours a day."


But we all need to find support and others working in small businesses and trying to make their way into the world.


I've found some great small business sites on the net and will be buying a few of the brilliant sounding A Blonde's Guide from this centre - Sydney Small Business Centre. I love this website, there is a lot of informative content.


The Eastern Suburbs Business Enterprise Centre, there's a few of centres around NSW so find your local centre, has loads of information and networking events and helps with small business from basics to training to mentoring to events and resources, so good to just find information.


And then there's my favourite for resources and staying in the know. I read Forbes Europe daily when I was was running my second hand bookshop and I really wanted to get an understanding of being a woman in business. I have received great insight and tips on being an entrepreneur from this site.


Join meetup.com and find others who do the job you dream of doing, join networking groups, find people who work from home. Embrace being a small business and being able to be your own boss.


But find support you need, inspiration from others and books like these to make your business grow and to ensure that you love doing what you love.

Friday, August 6, 2010

Social Status and clients ...

Over the past 6 weeks I have been building up my client base.

I have chosen very small businesses to set up their social media on Facebook and blog, very few are on Twitter as most find that Twitter has to be updated daily and checked quite frequently.


I believe that starting social media using a Facebook business page and Blogger blog and building up a brand, profile and following will point clients in the right direction and a Twitter account will come later, once everything falls into place.


Here's a list of people I work for:


http://anniesfineceramics.blogspot.com   - Annie's Fine Ceramics


http://leighcooks.blogspot.com - Leigh Cooks


http://justorganics.blogspot.com  - Just Organics


http://downtoearthgardensaus.blogspot.com/ - Down To Earth Gardens


http://print35.blogspot.com - Print 35


http://safariartaus.blogspot.com/ - Safari Art


http://hireabuilder.blogspot.com - Hire A Builder

http://yogaforyouaus.blogspot.com/  - Yoga For You


http://jewishcarensw.blogspot.com/ - Jewish Care

And Performance Learning which I helped set up on Facebook http://www.facebook.com/pages/Sydney-Australia/Performance-Learning/145801325433178

Although most of my clients have only been up and running for a few weeks; it has been fantastic working with such a diverse group of people who are all so passionate about their businesses and love what they do.

Most are green, eco friendly, help their communities and love the work they do. And I believe that having and building up their social media, following, brand and business will benefit them all in the long run.

I certainly have learnt so much in the past 6 weeks; work with people you love, stay connected with each other, provide advice, find networking events for them to attend, help them build up a base and the rest in time; will come.

Wednesday, July 21, 2010

Being social ...

Meet with clients and networking.

Social Media is about being social and making contacts.

I explained to a new client today that using social media is about reach. You never know who will be interested in your business and why.

It could be a work at home mum, a graphic designer, a CEO of a huge business, a person who wants to start their own small business and any of these people (and thousands of others!)  who just like what you do or the kind of business you have.

It could be anyone from anywhere and if someone asks them, do you know a business who makes cards or does social media for small businesses or does PR, then you can say yes I am a fan of theirs on Facebook, follow them on Twitter, I read their blog posts and I really like what they do. Or I like their blog posts, their Tweets, what they say, their passion for their work ... it is surprising why people follow each other.

Social Media is about communicating and making connections. It is about building up a profile and making contacts. Some businesses use social media to attract new customers and consumers and others use it to reach as many people as they can.

The money will come, it's more about being authentic and genuine and building up fans and followers. You will learn how to write updates, how to submit links to social media sites, how to add photos and do all the networking, promoting and marketing under the social media platform.

You become the master of your business, the captain of your business's soul.

And the reach of social media is extraordinary.

Thursday, July 15, 2010

Man - Off ...

Two gorgeous men, advertising products and then becoming social media phenomenons.



First Fabio of Perfecto Italiano with his strange yet compelling Perfecto Italiano ads on YouTube and TV and now the newest and most innovative social media sensation Old Spice with Isaiah Mustafa.


For the past 24 hours Old Spice on Twitter, Facebook and YouTube, including Yahoo has become a social media phenomenon. The original advert I linked above won the Film grand prix at the Cannes Lions.


It's not just about advertising and making a good compelling advert. It's what Old Spice did next.


Not only did he respond to celebrities' and companys' queries, he or rather the Old Spice marketing team and writers made a video for every clever question he received on his Twitter account. To date over the past 24 hours they have made in response to queries on Twitter, over 116 videos and the videos have been the most viewed and accessed today.


It's every advertising company's dream. Here is an agency which is using and maximising social media. By responding to all users from Alyssa Milano to making one of his fans really happy through a marriage proposal



Old Spice is all over the news, on blog posts, PR sites and has been cited by Mumbrella as the best use of social media yet.


I think it has been an original and inventive campaign and not an easy one to pull off. It needs excellent writing skills, a good representative and great response from the team.


I don't think many advertising or marketing companies could or would put so much effort and work into an advert and there is still debate about the product itself. Has Old Spice as a product changed? Some people don't seem to like Old Spice and what the product smells like and despite making the advert a social media phenomenon, I am wondering how many people are buying the body wash for themselves or for the men in their lives.


And as for Fabio and the Perfecto Italiano advertising, it looks like it is man vs man on two excellent adverts and subsequent social media phenomenons.


I can say that using humour in advertising and sort of making fun of themselves has worked brilliantly for both brands - both focusing on the perfect man or getting a woman to hope that her man smells like Isaiah.


An update ... Alyssa Milano asked the Old Spice Man to donate money to to assist a wildlife fund and they did. Impressive.

Thursday, July 1, 2010

Social Media Day

The world (well social media people) celebrated Social Media Day on the 30th June.

There were more than 600+ meetups in 93 countries today with thousands of attendees.

The day honoured the technological and societal advancements that have allowed people to have a dialogue, to connect and to engage not only the creators of media, but perhaps more importantly, one another.

I believe in Social Media, in the fact that businesses can connect with their clients and consumers. And that business people and users are learning to connect on levels and in ways we have never dreamed of.

I have started Aware Net Connect to have discussions about Social Media and connecting with like minded people and discussing how advanced social media is. If you want to attend a discussion follow Aware Net Connect on Twitter.

Social Media is here to stay. And social media will become as normal as websites and emails.

It is so exciting and wonderful. I aim to educate people on how to be Internet wise and savvy.

Thursday, June 17, 2010

10 things they never told you about social media ...

Thanks to Jye Smith, who posted 10 things he learnt and was never told about social media and then added another 11 on here.


And all the stuff (bs) he had to wade through until he got there. Jye Smith is the digital strategist for Weber Shandwick and was the Head of Social Media for Switched On Media and @jyesmith on Twitter; he has learnt a lot and is a great one to follow and learn from.


Here they are:



  1. Businesses do this for the bottom line, not holding hands
  2. You don’t have to respond to everything that is said: just set expectation with your community
  3. Data is critical, knowledge is success – know the difference
  4. The biggest social networks don’t always have the best return: Facebook isn’t always the answer
  5. Social media as a stand alone strategy, rarely does all that well (you need wider digital and other media support): try SEO, PPC
  6. Understanding your or your clients sales funnel is critical to strategy (and selling it internally)
  7. Social Media is bigger than marketing, PR and customer service – hence why it’s hard to pick a leader
  8. Online communities can take years to build meaningful relationships: is your agency to prepared to hang in there? Is your client?
  9. Social media campaigns can exist.  Set your expectations: if you want to run a 3 month social media campaign, just set the expectations (in the word of Scott Drummond: the party’s here for 2 months, after that, you can go home)
  10. Social media experts exist: they’re just people who know a little more than the next person, in a given situation – I have no idea why it became “insightful”, or cool more to the point, to denounce social media professionals.

Another 11

These people work in this day to day.  Not just for show, or for a sense of belonging. Puts some food on the table. And these people have also been kind enough to answer the same question. Most of their answers will form new blog posts for me:

  1. Gavin Heaton, (my hero) Social Media Director, SAP: how to deal with the “social” when it becomes “personal”
  2. Jess Nichols: You need to find a balance between not sharing anything & oversharing everything. So many people go to extremes & can do more harm than good
  3. Mandi Bateson, Digital Planning Director, Daemon Digital: How defensive people get when you take the conversation from a company level down to people – on both sides of the fence.  eg. managing internal or client astroturfers who are proud of their work and pounce on negative feedback b/c they take it personally
  4. Alex Asigno, Head of SEO, Switched On Media: the importance of listening
  5. Karalee Evans, Social Media Manager, Amnesia : In my humble opinion, the number 1 untaught lesson: how little ROI is understood in Social Media.  The misconceptions of Social Media as intangible needs to be addressed.
  6. Lucie Snape, Digital Strategist, Ogilvy: the importance of managing your personal brand
  7. Marek Wolski, Digital Marketer: Patience. Its a long term commitment that builds relationships. It takes time to create, implement & optimise your crm in social contexts.
  8. Tiphereth Gloria, Social Media Manager, GPYR Sydney: how much people want brands to have a human face i.e. admit mistakes, be real, apologise, move on
  9. Heather Snodgrass, Strategy Director, We Are Social: it depends how good your teacher is!
  10. Nicola Swankie, Account Director, McCann: just how labour intensive it is
  11. Kimberley Lee, PR Communications, ParkYoung: although online connection is great, don’t forget about the power of offline connections too.

Thanks to people on Twitter and following people like Trevor Young, Heath from ColesOnline and Gavin Heaton; who really do social media well as well as working for a business (Heath) or being a PR Warrior (Trevor) or just being generally brilliant and approachable (Gavin), they inspired me to run my own social media business and focus on SMO, business branding and now educating others as well (Aware Net Connect).


Social media is changing how we all communicate, do business and communicate with each other. I believe that each business big or small can become the face and voice of their business and learn what works by trying all kinds of social media sites, making mistakes, admitting to be human and communicating.


I learn a new thing every day; thanks to this wonderful career of mine.



Thursday, June 10, 2010

Introducing Aware Net Connect ...

As part of my business Social Status, I have seen the need to raise consciousness over the Internet (in regards to usage amongst all users, young and old)

I have developed an educational component called Aware Net Connect to educate users, small businesses, home based businesses, teens and adults, in fact every one who uses the Internet to discuss privacy issues, photos, work issues, social issues especially with parents who have young children and teens and what sort of information should be left private amongst real friends and 'privacy' of information on the Internet.
I would like to discuss and raise issues regarding, age, information, friends, groups, meetings, messages and how to keep young children, teens and even adults informed of and on the Internet.
I will be holding reasonably priced educational workshops and seminars with schools, parents, students and business owners regarding sites and issues I or others have personally experienced and raise all of our social consciousness together.

In the meantime, I have started a meetup.com group http://www.meetup.com/awarenetconnect/

Please feel free to tell your co workers, family and friends and contact me if you’d like any information about either Social Status or Aware Net Connect. 

Both parts of my business work alongside each other to make every user Internet savvy!

Thursday, June 3, 2010

Small Businesses and Social Media

Got ideas for an event or function?


Are you having a launch or a seminar, a talk, a party, new products coming in or a sale?


Yes do some e-marketing and send information to your clients about what is happening in your company, shop, small business or even if you are working from home.


May I help you set up a blog so you can add blog posts about whatever your business is up to.?You can add widgets, add pictures, add a following button, tag words, labels, a visitor counter and set up a Facebook, Twitter and LinkedIn account and inform your customers/clients and locals about the work you do.


I realise that running a business on your own means you have less time for marketing. Try to set aside an hour a day for this. Come in, answer emails, address your daily tasks and issues, then send an update. Write a few posts over a week and then upload it onto your site when you have a bit of down time.


Save all your photos in labelled files (yes organisation is key) so when you have 15 or 20 minutes you can quickly upload photos onto your blog, site and whichever social media site you have decided to use to continue marketing and promoting your business.


Social Media, SMO, is becoming as important as answering emails, sorting out bills, doing accounting, ordering stock, meeting clients and advertising. If you have a small business and want to be part of something bigger and which means that you can find contacts, make recommendations, help others AND build your business, then this is an easy way of marketing and keeping your clients and consumers in the know.


And if this all sounds a bit too much for you; contact me and we'll set it up together and I can write blog posts, add widgets, build your business both online and socially.

Monday, May 17, 2010

Raising social awareness

This post is in light of what happened in Sydney, to 18 year old Nona Belomesoff, who was lured by a teen who claimed he loved animals on Facebook and claimed he had been working for Discovery Channel. He lured Nona to a site for potential training for a future job and her body was found yesterday.

The internet is always going to be used by predators and by people who can access all sorts of information. While I am a firm believer in and of social media, marketing and networking and finding potential jobs on the Internet, I do believe in keeping certain details private.

In a sense, I believe in building a brand and a profile of yourself that does not have to contain information such as the year you were born, who you are in a relationship with and your physical home address and school you currently attend. Unless there is a reason why you as a business and a brand are using these details. My Facebook is private and I am very aware that my blog is public and open to public scrutiny and that my Twitter updates are seen by everyone.

In terms of networking, finding jobs and building a business brand, social media is and has proved a very positive experience for me and other small business owners. However, I am aware that each Twitter update is just a glimpse into my life and each blog post does not contain any information which might cause difficulties for me at a later stage.

Pictures, well people can access pictures on Twitter and public blogs, I selected a generic picture of myself. Facebook does give the option to set up all your personal information and details to friends only; look at your friends carefully and only select friends who you know, have had contact with (a lot of mine are diabetes bloggers and authors) or are genuinely friends of yours.

Men (often, really often) ask to be added as your friend on all social media sites because they can access your and your friends pictures and all your details. Don't add them, block them instead.

Nona's parents and police have advised teens to remove people thay don't know and to remove intricate details off their sites and inappropriate pictures of themselves. Change your settings on all social media sites and pretend that all your public profiles are for a potential job interview. When people find you on the Internet, who do they see, what do they read about you and do they believe in you initially, virtually?

Let employers see you at your best and get a general overview of who you are. If they want to know more about you and general details if they are going to be offering you a job; let them ask you in an interview setting. An appropriate interview setting in daylight, in an office meeting.

While I do agree that blogs are seen as a personal journal and people choose their own subject matter; some people are very aware that their journals are online and in the public eye and they are very aware of what they put up on their journals. If yours is inapproppriate, has inappropriate details such as names, pictures, too much information and is becoming more of an extremely personal diary; take it down, in other words, delete it.

I am fully aware that I have been posting, be open and be aware of wonder. I have never outright lied on any of my posts, updates or information I give out. I am very aware that sites which are public and accessible to all need to be maintained. Not everyone wants to hear your ultra personal far too much unasked for information. Keep that information to friends who you know outsides of sites and people you trust.

In terms of building a business and a profile I am teaching my clients about being a brand without telling people every single fascinating and sometimes boring detail about yourself. I am chatty, informal, a bookworm, I am building a business, learning and asking questions and discovering life and learning all sorts of things I want to share; I teach clients the same, what information are you happy to give out to the public and which information is reserved for your consumers and clients on a need to know basis?

Being aware and being open is about being open to chances, to new experiences, to a potential job; I do not advocate being open in any way that you can put your life in danger. In some ways I am extremely aware of how open and easily accessible the Internet is to predators. That there are sick people out there who see social media, see networking and marketing on the Internet as a way to lure people and fulfill their own fantasies.

However there are thousands, millions of people who are who they are. Who are aware and are using social media sites to connect, to learn, to discover, to build brands, to market, to find like minded people and use social media sites as another way to help them attract consumers and clients.

These people do not mind if you ask them to send them details reagarding training, or who else is going, or if you can contact someone to discuss the training further. They send emails with their business cards, letters with their letter heads, these are people you can learn to trust. And these are people who don't mind if you need to know more details and more information about a job, or coming for training somewhere.

R.I.P. Nona Belomesoff.

Wednesday, May 12, 2010

Market, market, market your business ...

Google Maps is an excellent way to market and promote a business, you can send all sorts of information to your customers and clients.

I have used my listing to promote my services, added opening hours, which areas I serve (Eastern Suburbs, Inner West and the City) and included my contact number, website and blog.

When you sign up and make an initial listing, Google sends a postcard to you with a number to verify your listing and once you have decided how to market and promote your listing online and add payment details, opening hours, contact information and other relevant details for your company; clients and consumers can find your business on Google Maps.

It's a free listing which can be seen world wide and it opens up other alternatives; which other sites can you use to list your business for free and drive more clients to your website, business or blog?

I am going to be spending the next few days finding the best business directories and alternatives to list my business. It's another way to keep your business active and build up a brand for your company or business.

Make sure that all the information you submit online compliments each other and helps drive clients to your website, business or blog. Check carefully that your important details such as your contact number and email address can click directly to your email address and site. The more interactive your listings are the better because people who are generally time poor do not want to waste their time trying to find a way to contact you.

Any way you can market and promote your business will help clients and consumers find you and contact you. Keep on marketing, listing, adding to directories and promoting your business but try not to overwhelm people with unnecessary information.

Find ways to make yourself seen online; have a few business cards handy when you make contact with someone who might be interested in either using your services or recommending your services to someone else.

Market both online and socially by talking about your business and the services you offer to people who are curious about or interested in what kind of work you do. Like real estate agents with their location, location, location spiel, we as social media people can learn to love the words, market, connect, publicise, promote and communicate.

Now say that last line three times.

Friday, May 7, 2010

Being aware ...

Social Media is brilliant for raising awareness. Of your business and your business profile. Of events and industry events in the city.

Of coffee meetups where you can meet people who love working in the same industry as you do. And who can recommend a great graphic designer, or painter or shop fitter or blogger and talk about their own experiences.

Social Media makes you aware of how quickly this has become part of our lives. It's been maybe 3 years that social media has become so huge on the Internet and most people view Facebook regularly, Tweet at least once a day and check out social media sites for all sorts of information, facts and insight.

I learn about events in Sydney, get social media advice, read blog posts, connect to writers, read the latest book reviews and get so much information the second I switch on my laptop in the mornings. I follow people I love hearing about and I look up to people who are genuine and seem to be constantly on the go.

Social Media also helps build community awareness, you can find charity events and foundations to support. It's a business tool especially LinkedIn which is used by proffessionals who have connections with other proffessionals and used LinkedIn to keep up with their own industry and employ people who they feel have the know how and experience.

If anyone asks if social media is a good business tool, my answer is a rather loud and excited, yes. I learn everyday, I am in touch with the book industry and the social media industry. I know which coffee meetings would benefit me and I am building up my knowledge of networking events to attend.

It builds and raises industry awareness. And it is far from a time waster, everything I am curious about and learn about on social media sites; I put it into practice in my own business and follow, connect with and find people who have similar interests and experience.

It is a tool. It will help in a job interview. It will help with your business. It can be free marketing if used authentically. It can raise awareness.

Social media is all about what you can learn and gain by having the knowledge and ability to find out what works for you, what benefits your business and how you can use social media sites wisely and effectively.

Wednesday, April 28, 2010

New website ...

I designed a simple website to use for advertising and marketing.

I kept it simple, included this blog link and  included really basic outlines of the type of work I can do for you.

If you'd like to please contact me on the website if you'd like advice and assistance with social media marketing and networking.

Wednesday, April 14, 2010

The place for a bargain ...

Read this article, it is about how companies are using social networks to gain followers while giving them bargains or discounts.

Companies are using social media to gain attention by making it fun and useful for customers to interact with them. It is not only about pushing products or services; it's a way for businesses to make an impact on the public and strengthen their own brands.

400 people weekly Tweet, I am entering followed by #CrustFreePizzaFriday to win a free pizza by 12pm every Friday. This generates through word of mouth and also by the fact that Crust Pizza has delicious pizzas.

How do you benefit by using social media sites?

By being authentic and sincere and active on social media sites.

And if you can afford to give away prizes such as publishing houses who give away books as prizes in response to people who answer book questions correctly. This helps builds a realtionship with the public.

People are learning that using social media helps their businesses and brands. If you have the time to use social sites on a regular basis and respond to people on Twitter and Facebook, and if you are active on social media sites; you're showing how willing you are to listen to and engage with the public. And get a following of people who will promote your business for you.

Crust Pizza uses in store sales systems and a lotalty programme and gives away pizzas on Friday. Pretty simple marketing and incentives and highly effective.

Let me build your social status ...

As your consultant and advisor, I assist with building a profile, marketing on social media sites, writing content, submitting updates, engaging with fans and followers and tecahing you how to build your social status.



I find networking options and functions for you to attend so you can meet others and promote your business or brand.


I work with you to build a community, to make relevant contacts, to attend networking functions and how to become the face and voice of your business both on and offline.


I provide the following services:

marketing
networking
social media
office administration
research
blogging
social networking
writing
updating content
arranging events
e-newsletter content
email queries
customer service

Thursday, April 8, 2010

Social Status Generator ...

This site generates an update for your Facebook or Twitter or whatever social site you use, making you sound wise, clever or funny with the click of a button.

It is quite entertaining certainly, but when you have a business which you are marketing on social sites, it's probably better to sound authentic and sincere.

That's where I come in, personally marketing for your business. Instead of just coming up with a random quote, I love this one ......puts the pro in procrastinate.

Thursday, April 1, 2010

Need a consultant?

Let me help you with all your social media marketing.

I can help with setting up accounts on social sites, to business ideas, to researching and writing content for your business.

I can assist with campaigns, e-newsletters, profiles and writing all kinds of content.

I can advise you on ways to communicate and engage with customers and consumers and how to build relationships online and socially.

I can assist with any of your online and social marketing needs.

Contact me and I will help you build up your Social Status!

I offer extremely reasonable rates and tailor my services to suit your individual and business needs.

Friday, March 19, 2010

Is Social Media kids stuff ...

Do you use social media? Why?
Do you follow the experts and expert opinion or are you building up and communicating with people you are actually engaging and networking with?

What does social media mean to you?

http://dorkgirlblog.blogspot.com/2010/03/is-social-media-is-just-for-kids_17.html - read this blog post to find out whether you believe if social media actually works for you.

Friday, February 5, 2010

Social Media explained ...

By I am the Client!


While I don't agree that newspapers and magazines are dead; I do agree that people are getting information via social media and they are participating more and more on social media sites.


Brands and companies who are using social media to actually engage with their consumers, which means actually listening, finding out what they like and don't like, responding to them and not just selling or branding themselves (trust me, this loses followers quickly - when you update a selling or promotional or buy this constantly) are finding themselves in the front of the whole social media game.


People are learning that we are becoming more and more interactive. That we are involved in social media, that we love companies who give away things for free like Crust Pizza who gives away a free pizza on Friday or publishing houses which give away free books after posting several questions.


I get job listings on social media and start my news searches on social media and then move to news sites like Wot News which comes with a twitter search and news analysis.


I am not sure if this means people are more informed. It does mean though that people are building relationships with companies and brands which is going beyond money. I have heard that social media has helped with customer service, with job search, with promotion, with marketing and eventually with making money.

Whether it has killed advertising I am not sure; I think it compliments it.

Friday, January 29, 2010

So much social media advice ...

There is so much social media advice on the Internet and Twitter, I believe that social media roles are going to increase this year.



Since December I have been researching what works and doesn't with social marketing and networking and really have found that the more active and present you are on your chosen social networks, the more beneficial for business.

I have been assisting a charity and a business with their social marketing and trying to be more active in how both can get fans and followers. It has been an intriguing time.


I have also been following Mumbrella and other ad agency blogs and sites as well as social networking campaigns to develop my understanding of this world and career I love so much.


I am compiling a list of businesses, small ones which work. Some have strange names and unusual concepts, all offer a point of difference and most are very active on the social media side of things.


I will post the list soon.